Why not make it an even fifty?

Yesterday in the grocery store, the man in front of me was buying a box of frosted mini-wheats, a package of bacon, a quart of milk, and 47 yogurts. Forty. Seven. (Yes, I counted them - three times.) They were all strawberry and strawberry variations. What the hell?

While I was still trying to comprehend the Lactobacillus-o-phile, a woman trotted by wearing a full-length fur coat. In H.E.B. At 7 pm. On a Thursday. In San Marcos.
The temperature was about 65° outside.